Panasonic

Driving Consistent Brand Story with PowerPoint Templates and Guideline Development

BACKGROUND

Panasonic was undergoing a rebrand and complete business strategy change that would shift its business from consumer goods focused sales to B2B sales. While I was based in Singapore working as a corporate brand specialist for the Asia Pacific Middle East and Africa (APMEA) region, I was required to support my PR and marketing peers to share this rebrand to the general audience. Aside from creating corporate content that shared about different business examples around the world, I wanted to give my peers assets that local markets could customize and use to their advantage, but still be able to tell a consistent story relevant to the Panasonic brand and history.

OBJECTIVE

I worked with a local Singapore startup to develop a set of PowerPoint templates that kept the look-and-feel of Panasonic and had great ready to use slides that described Panasonic’s founding story and its evolving business strategy while also allowing very flexible localization and revisions that were suitable for the local markets including language.

CHALLENGE

Since the APAC region would continue to focus on consumer sales goods, there were not many relevant business examples. It was necessary to explain to local markets that they also needed to use the slides and add their own examples.

OPPORTUNITY

Creating consistent branding and visually appealing slides made it easy for my marketing and PR peers to quickly grab and make use of existing slides and improve the storytelling of Panasonic’s business strategy change.

RESULT

I worked with a local Singapore startup to develop a set of PowerPoint templates that kept the look-and-feel of Panasonic while offering 20 ready-to-use slides, an extensive template for further customization, and guideline deck that helped Panasonic’s marketing and PR team in the APAC region for presentations. Many of the markets were appreciative of these new templates and even though it was not a KPI to measure how many times it was used, I knew markets like Vietnam extensively used the presentation.